Prints & Editions

Should Artists Sell Prints? Here's the Business Case

Let me answer this the way I would if you walked into my studio and asked me directly. Yes. And the reason is simpler than most business advice makes it sound. Originals... the thing you pour months into, the one-of-a-kind object that goes to one person forever... have a built-in limitation that doesn't get talked about enough. You make it once. It sells once. That's it. No residuals, no replays, no passive anything. The next sale of that work requires you to make a whole new piece. You're a

How to Run an Art Print Sale (Without It Feeling Wrong)

Somewhere along the way, someone convinced artists that running a sale means you've lowered your standards... not out loud, and not with a direct argument, but the idea got in there anyway, and now there's this whole category of artists who feel vaguely guilty every time they type "20% off" into an email subject line, like it conflicts with having a serious practice. Let me sort this out. Prints and originals are different products with different pricing rules. Running a sale on a print editio