It starts with "what do I charge?" and ends with a sold-out art launch.
Price your original artwork and prints, plan the revenue, and know exactly what to post, the whole runway for selling your art, built on YOUR real numbers.
7 days free. Plans from $14/month. Cancel anytime.
Made for working artists · watercolor, oil, acrylic, pencil, mixed media and more
The real job behind the work
But somewhere between "what do I charge?", "what do I post?", and "why didn't anyone see it?", the making started losing hours to the guessing.
It's never one problem. It's how pricing, posting, and showing up all blend together into a job you never applied for.
The Lab carries that job.
One connected runway from priced to posted to sold. Here's the walk, start to finish.
One lab, one runway
It counts everything you would not think to count, the printing, the shipping, the marketplace's cut, and hands you a price that actually turns a profit. You learn what goes into it by seeing it, not by getting burned first.
Step 01 · Price the work
Size, medium, hours, materials. About a minute. Your location fills in the market-rate suggestion automatically.
All three methods land on one screen. Pick the best method for you or decide where they agree is your starting range.
Save the piece with its photo. Price prints from it in one click. Add it to a goal or a launch. Your catalog builds as you go.
One artwork, everything attached
SoldPriced
"Morning Light Study" · $1,920
Three saved pricing attempts stack under one piece.
Story
Why I painted this
Twelve questions answered in your own words.
Capture
2 more shots to film
Its shot list, checked off as you shoot.
Sold
$1,850 · June 14 · private collector
Your Studio quietly becomes your sales record.
Step 02 · The Studio
Name a piece in the calculator and it gets its own card: the photo, every price you have run, its print versions, its story in your own words, and the shots you still need to film. When it sells, mark it sold with the price, date, and collector.
Step 03 · The Launch Calendar
Give it your launch date, your email list, your following, and the pace you can actually keep. It returns a day-by-day calendar, every post and every email from warm-up to last call, each with a ready-made idea. Nothing on it ever says just "post something."
Your launch, day by day
Event · Day 1Warm-up
The story behind this work
Share why you're making this, people buy the story as much as the art.
Anticipation
Early access invite
Your list gets first pick, say so explicitly.
Launch day
We're live
Lead with your strongest piece and state prices plainly.
Launch · evening
First pieces finding homes
“X has found its home, these are still available.”
Your content kit
Start to FinishHook
"This started as nothing. Watch."
Script, in your voice
I almost painted over this one twice... the sky wasn't doing what I wanted until the last hour. Here's the whole thing, blank canvas to done.
Shot plan
Step 04 · The Content Studio
Pick one of 40 short-form video formats built for working artists. Point it at a piece. Get three hooks, a word-for-word script, a shot plan, and a caption, all written in your voice to the people who buy art.
Seven days of everything, including 3 AI content kits. Plans from $14 a month after, and your work is saved even if you walk away.
A word from the studio
Most artists just want to get back in the studio. They do not want to become marketers. Art Price Lab grew out of years of trial and error: rebuilding pricing spreadsheets, testing what actually gets seen, and learning how to talk about work without feeling like a salesperson. The real struggle is rarely one thing. It is how pricing, posting, and showing up all blend together. This tool exists to carry that load with you, so you can spend less time guessing and more time making the work you care about.
7 days free. No card. Cancel anytime.
Made for working artists, watercolor, oil, acrylic, pencil, mixed media