Art Price Lab gives working artists one calm place to price originals and prints, plan a release, and know exactly what to post, without turning your studio practice into a full-time marketing job.Galleries once handled the business side: pricing, release planning, collector communication, and visibility. If you're doing it alone now, the Lab helps you make those decisions using your actual costs, your artwork, and words that still sound like you.
Start free today. Get your numbers, your plan, and your next post out of your head and into one place.
No card required. Plans from $14/month after the trial. Cancel anytime.
Price originals and prints with real costs.
Keep each artwork’s story, sales record, and launch plan together.
Create content that starts with the work, not an algorithm trend.
Made for watercolor, oil, acrylic, pencil, mixed media and more.
The part nobody warned you about
You're expected to make the work, price it correctly, photograph it, explain why it matters, post about it, follow up, and somehow not sound like you're begging people to buy.
Meanwhile, the painting is still in the studio. The print is listed too low to make money. And "just post more" is starting to feel like terrible advice.
It's not that you need another marketing course. You need the business decisions around each piece to stop living in ten tabs, three spreadsheets, and the back of your mind.
Because when you're guessing at your price, your caption, and your release plan at the same time, it's hard to feel like a professional, no matter how good the work is.
The Lab carries that job instead.
A word from the studio
Art Price Lab began with a frustrating pattern: every new piece created a fresh round of guesswork. What should it cost? Can the print actually turn a profit? What do I say when I share it? What should happen between "I finished this" and "someone bought it"?
I rebuilt the same spreadsheets, rewrote the same captions, and tried to force generic marketing advice to fit an art practice. It never quite did. So I built the Lab: one place where the business decisions stay connected to the work itself.
The point isn't to turn artists into marketers. The point is to make the business side clear enough that you can price a piece, share it well, and return to the studio without carrying every unanswered question with you.
Cassidy Austin, working artist and the one who built the Lab
Why the usual advice hasn't worked
The old way
The Art Price Lab way
The Studio-to-Collector System
Instead of starting from scratch every time you finish a piece, each decision leads naturally to the next.
Know what the original or print needs to earn before you name a number.
Keep its photos, story, print options, and sales history in one artwork record.
Follow a realistic promotion plan, with content ideas built around the work itself.
It counts everything you would not think to count, the printing, the shipping, the marketplace's cut, and hands you a price that actually turns a profit. You learn what goes into it by seeing it, not by getting burned first.
Step 01 · Know the number
Size, medium, hours, materials. About a minute. Your location fills in the market-rate suggestion automatically.
All three methods land on one screen. Pick the best method for you or decide where they agree is your starting range.
Save the piece with its photo. Price prints from it in one click. Add it to a goal or a promotion plan. Your catalog builds as you go.
One artwork, everything attached
SoldPriced
"Morning Light Study" · $1,920
Three saved pricing attempts stack under one piece.
Story
Why I painted this
Twelve questions answered in your own words.
Capture
2 more shots to film
Its shot list, checked off as you shoot.
Sold
$1,850 · June 14 · private collector
Your Studio quietly becomes your sales record.
Step 02 · The Studio
Name a piece in the calculator and it gets its own card: the photo, every price you have run, its print versions, its story in your own words, and the shots you still need to film. When it sells, mark it sold with the price, date, and collector.
Step 03 · The Launch Calendar
Once you know what a piece needs to earn, the Lab helps you decide how to introduce it, what to say about it, and what to share before it's available, without filling your calendar with empty "post something" reminders.
Give it your promotion date, your email list, your following, and the pace you can actually keep. It returns a day-by-day calendar of what to post, share, and send, from warm-up to last call, each with a ready-made idea.
Your promotion plan, day by day
Event · Day 1Warm-up
The story behind this work
Share why you're making this, people buy the story as much as the art.
Anticipation
Early access invite
Your list gets first pick, say so explicitly.
Promotion day
We're live
Lead with your strongest piece and state prices plainly.
Promotion · evening
First pieces finding homes
“X has found its home, these are still available.”
Your content kit
Start to FinishHook
"This started as nothing. Watch."
Script, in your voice
I almost painted over this one twice... the sky wasn't doing what I wanted until the last hour. Here's the whole thing, blank canvas to done.
Shot plan
Step 04 · The Content Studio
Pick one of 40 short-form video formats built for working artists. Point it at a piece. Get three hooks, a word-for-word script, a shot plan, and a caption, all written in your voice to the people who buy art.
Choose a piece, answer a few prompts, and get hooks, a script, a shot plan, and a caption built from the story of your work, not a generic trend.
The business layer of your art practice
Inside Art Price Lab, you get:
So you stop naming numbers based on nerves.
So photos, pricing, stories, print options, and sold details stay together.
So you know what to share before, during, and after a release.
So you can talk about the work without becoming “the person who posts all day.”
So your practice starts leaving you useful evidence, not just scattered memories.
After that, plans start at $14/month, less than the profit you lose when one print is priced without accounting for shipping, fees, and production costs.
Use it for a week. Price your next piece. Build your next release plan. If it's not useful, cancel anytime.
Price your next piece, plan your next release, and stop wondering what to post.
Your first week
Day 1
Add one artwork and price the original using your size, medium, materials, hours, and local market context.
Day 2
Run the print math before you list another print at a number that only looks profitable.
Day 3
Save the piece’s story, photos, and collector-ready details in your Studio.
Day 4
Choose a release date and generate a realistic promotion calendar.
Day 5
Create your first content kit from the story behind the work.
Days 6–7
Repeat with the next piece, and decide whether the Lab deserves a place in your practice.
No card. No awkward cancellation process. No pressure to become a full-time content creator.
Use the full Lab for 7 days, including 3 AI content kits. Your artwork records stay saved even if you decide it's not for you. If it doesn't make the business side of your practice feel clearer, walk away. No hard feelings.
You can keep rebuilding the spreadsheet, second-guessing every price, and opening Instagram wondering what you're supposed to say today.
Start free. No card required.
Price your next piece, plan your next release, and stop wondering what to post.