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Choosing a goal type


The Goals planner has three modes. They share the same engine — pick the one that matches what you're actually planning.

Hit a Revenue Target

"I want $5,000 a month." Set an amount and a period (monthly, quarterly, annual), define the sizes you sell, optionally add prints, and get scenarios showing realistic mixes that reach the number.

Plan a Show or Event

"I have a booth at a spring show." Enter what the show costs you — booth fee, travel, materials — plus any profit you want on top. The planner works out what you need to sell to cover it, and because you rarely sell everything you bring, the sell-through slider tells you how much inventory to bring so that selling, say, 60% of it hits your target.

Sell a Collection

"I have a new body of work." Build the plan from your actual pieces — pulled from your saved calculations with their real prices — plus prints of each. The planner pins a "Full Collection" scenario first: what everything adds up to if it all sells, and exactly how short or over your target that is.

What about promoting it?

Goals answer what to sell. The Launch Calendar answers how to promote it — and it works with any of the three goal types. Once your goal is saved, tap "Build the Launch Calendar."


Ready to price your art with confidence?

Use the Art Price Lab calculator to run all three pricing methods at once and find your range.

Open the Calculator