Planning a show or event

A show is a math problem before it's an art problem: the booth, travel, and materials all cost money before you sell a single piece. This goal type makes the math visible.

Enter your costs

List everything the show costs you — booth or table fee, travel and lodging, materials and inventory, plus anything else. Add the profit you'd like on top of breaking even. Costs + profit = your sales target.

Sell vs. bring

Almost nobody sells everything they bring. The sell-through slider is your honesty dial: at 60% expected sell-through, every plan shows both what you need to sell and roughly how much to bring so that selling 60% of it hits your target. 50–70% is typical for a decent show.

Prints carry booths

Add print products to the plan — booth sales are often print-heavy, and print revenue lowers what your originals need to cover. Each scenario card shows the full mix and whether it covers your target.

Then promote it

Save the goal with your show date, then tap "Build the Launch Calendar" — it turns the weeks before your show into a posting and email plan to get people to the booth.