When Prices Seem Too Low or Too High

Both situations are useful information, not errors.

If prices seem too low: Your multiplier or hourly rate may be set below what your market supports. Check what working artists at your experience level and in your region are charging. If the formula is consistently producing numbers well below your actual selling prices, your rate is ready to go up. See How to Set Your Multiplier.

If prices seem too high: You may have started with a multiplier that is ahead of your current market position. A lower rate with a plan to raise it incrementally is more sustainable than a high rate your collectors cannot absorb.

Before adjusting either way, read Is It a Pricing Problem or a Selling Problem?. Slow sales are almost never a pricing problem... and lowering your rate rarely fixes them.