The Print Pricing Calculator

The Print Pricing Calculator shows you exactly what you keep on every print — after printing costs, shipping, and marketplace fees — before you list anything.

Two ways to fulfill

Outsource: a print house makes and often ships your prints. Enter what they charge you per print.

In-house: you print them yourself. Itemize your real per-print costs — paper, ink, mailer, sleeve, and anything else you use.

Marketplace fees are built in

Pick where you sell — Etsy, Shopify, Saatchi Art, eBay, PayPal, Square, and more — and the calculator applies that platform's real fee structure automatically. Etsy alone takes roughly 9.5% plus fixed fees; seeing that before you price is the whole point.

Three ways to use it

• I know my price: enter your listing price and see your true profit and margin.
• I want $X profit: enter the profit you want per print, get the price to charge.
• I want X% margin: enter a target margin, get the price to charge.

Margins are color-coded: green at 40%+ (healthy), amber at 20–40% (thin), red below 20% (barely covering costs).

Wholesale, too

Flip on the wholesale toggle to see your profit at 50% of retail — the standard gallery and stockist rate — and get flagged immediately if wholesale would lose you money.

As always: these are estimates for planning, not financial advice. You set your prices.