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Print revenue in your goals


Every goal type can include print sales, and for many artists prints are the difference between a stretch goal and a realistic one.

Adding prints to a goal

In the "Prints" section of any goal, pick from your saved print calculations (price and profit fill in automatically) or quick-add one manually. Then answer the honest question: how many can you realistically sell this period?

Listing price or profit?

By default, prints count toward your goal at their listing price — it's a revenue goal, and that's the revenue. But a $47 print might only net you $18 after print costs, shipping, and fees. The planner always shows the net profit, and you can flip a switch to count prints by profit instead if that's how you think about your target.

How it changes your plans

Print revenue lowers what your originals need to cover. If prints contribute $940 of a $5,000 goal, your originals only need $4,060 — and every scenario card shows the split with an originals-vs-prints bar, so you can see at a glance how much of your goal print volume is carrying.


Ready to price your art with confidence?

Use the Art Price Lab calculator to run all three pricing methods at once and find your range.

Open the Calculator