Launching

Telling the Story Behind a Collection Instead of Just Announcing It

A flat "new work available" post and a story-driven one can announce the same art collection. Here's what actually separates them.

Single Piece vs. Full Collection: Which Launch Actually Fits Your Practice

Should you launch one piece at a time or wait for a full art collection? Borrowing the waterfall strategy from music releases answers it.

9 Things to Do Before Your Next Launch (A Pre-Launch Checklist)

9 concrete things to actually check before your next art launch, not a vague pep talk about being ready.

Building a Waitlist to Promote Your Next Drop (Without the Fake Countdown Timer)

A real waitlist promotes your next drop without the fake countdown-timer energy. Here's how to actually build and use one.

What to Do With the Pieces That Don't Sell After a Launch

An art launch always leaves a few pieces unsold. Here's what to actually do with them instead of panic-discounting or hiding them in a closet.