Print this one out, honestly, because a checklist you have to remember from memory on launch morning is not really a checklist. This is the fast, scannable version. For the full walkthrough on the weeks leading in and the day itself, see the pre-launch timeline and what to actually do on launch day.

  1. Finish and confirm the actual pieces going into the launch. No half-finished work sneaking in under deadline pressure.
  2. Run your pricing formula on every piece, rather than pricing under pressure the night before. Launch-specific pricing decisions, anchor pricing and what order to release pieces in, are covered in full here.
  3. Photograph everything with real breathing room, not the morning of, when lighting and patience are both in short supply.
  4. Set up every listing and double-check every link, since a broken link on launch morning costs real sales before anyone tells you it is broken.
  5. Warm your audience with process content in the weeks before, so the eventual announcement reaches people who already know something is coming.
  6. Draft your actual launch-day materials in advance, the email, the captions, the pricing sheet, so launch day is execution, not creation under adrenaline.
  7. Confirm your list gets early access before the public post, and know exactly how many hours that head start actually is. The full case for building that list through a waitlist is here.
  8. Have a real logistics plan, shipping, packaging, and a plan for answering DMs quickly once things start moving.
  9. Decide your posting cadence for during and after launch week before you are in the middle of it and improvising in real time. The realistic cadence breakdown, before/during/after, is here.

Quick version

  • Finish and confirm pieces, run your actual pricing formula, and photograph with real time to spare.
  • Set up and test every listing and link before launch day.
  • Warm your audience with process content in the weeks leading up.
  • Draft launch materials in advance so launch day is execution, not invention.
  • Give your list a real early-access window and have logistics and a posting cadence already decided.

Everything on this list is something you can do calmly, weeks ahead of time. None of it is something you want to be figuring out at 7am on launch day.