Pricing

Does the Secondary Market Affect What You Should Charge?

If your art has resold, or you're worried it might, here's whether that should actually change what you charge for new work.

5 Signs You're Ready to Raise Your Prices

5 concrete, checkable signs you're underpriced as an artist, plus the actual formula for figuring out your new number instead of just guessing.

True Scarcity vs Manufactured Urgency in Art Pricing

If you have ever seen a countdown timer on an artist's website — "offer ends in 14:32:07" — you probably already sensed the problem before you could fully articulate it. It feels off. Not because urgency is inherently dishonest, but because that particular tool is borrowed from a completely different context and it shows the second you try to use it on a painting. Original art has genuine scarcity built right into it. There is only one, and once it sells, it is gone. Manufactured urgency (count

Why Your Art Prices Shouldn't End in .99

The .99 ending is a retail discount signal. And you know it. I know it. Your collector absolutely knows it. Their brain has been trained since childhood that .99 means someone took something off the price... which is a perfectly reasonable thing to feel when you are standing in a grocery store aisle trying to decide between two nearly identical boxes of cereal. It is, however, a slightly less ideal feeling to be giving someone who is about to spend four hundred dollars on a painting they will lo

How to Build a Pricing System That Grows With Your Career

A lot of artists have a price. What they do not have is a system, which means the price changes whenever they feel brave enough to raise it, holds completely still for years when they do not, and produces something different for every show and every inquiry because there is no underlying logic keeping it consistent... and the result of all of that is a catalog where a 12x16 is priced differently than a 16x12 because those pieces were set on different days in different moods, and a friend got a d

How to Price an Art Commission (vs. an Original)

Someone slides into your DMs and asks if you'll paint something custom... their dog, their wedding venue, a portrait of their mom. Your stomach does a little flip of excitement, and then the question lands: what do I even charge for this? And almost every artist freezes right here, and a lot of them quietly under-quote because they price the commission like it's another piece off the wall, using the same size-based number they'd charge for an original they made on their own terms, which sounds r

How to Price Your Art as a New Artist Without Guessing

If you've gone looking for how to price your art and come away more confused than when you started, that's not your fault. One person swears by price-per-square-inch. The next says charge by the hour. A third says add up your materials and multiply by some number they seem to have made up. They can't all be right... so which one are you supposed to use? Here's the short answer for pricing your art as a new artist: don't pick one formula and hope. The three main pricing methods... square inch, l

How to Actually Think About Pricing Your Art

If pricing your art has ever made your chest tighten or sent you spiraling into second-guessing for days, you're not alone. Almost every artist who sells their work describes the same moment: someone asks "how much?" and everything in your body freezes. You name a number that feels okay and immediately wonder if it was too high, too low, or completely arbitrary. There's no single right price for your art and no magic formula... pricing is a skill of judgment, not a calculator. Here's how pricin

Most Artists Are Pricing Their Work Blind - Here's Why...

If pricing never feels settled, there’s a reason. This guide uncovers what artists aren’t seeing when they price their work.

Why Copying Other Artists' Prices Can Backfire

If you’ve ever found yourself scrolling another artist’s website or Instagram, seeing their prices, and thinking, “Okay… I guess I should be around that,” you’re not alone. This is one of the most common ways artists try to get their footing with pricing. It feels logical. If someone else is selling work that looks similar in size, medium, or style, it can seem reasonable to use their prices as a reference point. The problem is, pricing does not live in isolation. When you copy another artist

Why Artists Are Quietly Using This Art Pricing Tool

Tired of second-guessing your art prices? The Art Price Lab shows artists exactly how to price their work without stress, shame, or burnout. Read this before you undercharge again.

The Linear Pricing Rule Artists Are Never Told

There are two “linear pricing” formulas but only one makes sense for painters. This explains why artists stay confused and how pricing tools avoid the trap.

How Inflation and Cost of Living Should Affect Art Pricing

At some point, most artists run into this quiet tension: You set your prices. They feel fair... They reflect your experience, your market, and what you need to sustain your practice. You are selling your work, sometimes its busy and other months are much slower than you would hope but, things are moving. And time passes. Rent goes up. Groceries cost more. Supplies creep higher. Shipping increases. Platform fees change. Your baseline cost of being a person slowly shifts. But your art prices

Stop Guessing Your Art Prices: How to Set the Right Multiplier

Struggling with knowing how to price your artwork for sale? This guide shows you how to choose the right multiplier and raise prices with confidence so you can sell more, protect your energy, and build a life of creative and financial freedom.

How Market Positioning Shapes the Price of Your Art

You’re Not Just Pricing Your Art. You’re Choosing Who It’s For. If you’ve ever found yourself staring at a blank space where a price should go and feeling weirdly emotional about it, I want you to know something first: That reaction makes sense. Most artists aren’t actually confused about math. They’re confused about what the number is supposed to represent. Because the moment you price your work, you’re not just assigning a dollar amount to a canvas. You’re placing your work inside a specif

Your Art Pricing Multiplier Is a Sliding Scale (Not a Fixed Number)

The Multiplier Is a Sliding Scale, Not a Label If you’ve ever used square inch pricing or linear pricing, you know the moment. The math feels straightforward. The dimensions make sense. Then you get to the multiplier and suddenly it feels personal. That’s because it is. The multiplier is the one part of pricing that isn’t really about inches or surface area. It’s the part that translates your position in the world into a number. And that position isn’t fixed. So if you’ve been trying to “fi

Square Inch vs Hourly Pricing for Original Artwork

Struggling to price your art? Compare square inch and hourly pricing and learn how to choose the method that protects your time and income. Free Art Price Calculator at The Art Price Lab

Linear Pricing vs Hourly Pricing for Artists

Pricing your art shouldn’t feel like a gamble. Learn when linear span pricing works, when hourly pricing matters, and how artists use both, plus a free art pricing calculator from The Art Price Lab, to price confidently and sustainably.

This Size-Pricing Mistake Costs Artists More Than They Realize

Using the wrong size formula quietly inflates or suppresses prices. Learn the real difference between square-inch and linear span pricing with FREE Pricing Calculator so you can get back to creating.

How to Price Your Art to Sell Using Sales Psychology

Discover the secrets to setting the perfect price for your artwork and attracting eager buyers. Learn proven strategies that tap into the psychology of sales, ensuring your art not only stands out but sells out!