Pricing is one of the fastest ways to get pulled out of your creative flow.
One minute you’re deep in the work, the next you’re spiraling:
Is this too much? Too little? What if I’m wrong? What if they say no?
The Art Price Lab exists to stop that spiral.
It’s a pricing and planning tool designed specifically for artists who want clarity, confidence, and consistency, without turning their practice into a cold spreadsheet exercise.
The core purpose
The Art Price Lab helps you price their work with clarity, confidence, and consistency, so pricing stops draining energy and starts supporting a sustainable creative life.
Instead of guessing, stress, and self-doubt, it provides:
Structure without rigidity
Understanding instead of confusion
Calm instead of anxiety
The goal isn’t to tell you what your work is “worth.”
It’s to help you understand your numbers well enough to trust yourself.
Professional pricing tools, made human
At its heart, The Art Price Lab lets you compare three proven pricing methods side by side:
Square inch pricing
Linear inch pricing
Time + materials pricing
Instead of committing blindly to one approach, you can see how each method changes the final price, and choose what actually fits the work, medium, and your practice.
Real-world, artist-aware calculations
Pricing isn’t just size × vibes.
The Art Price Lab factors in:
Time spent creating
Materials costs
Business overhead per piece
Location-based wage guidance
This helps you price in a way that supports growth instead of burnout, without pretending those realities don’t exist.
Calculate FREE at The Art Price Lab
One multiplier. Total clarity.
A single, intuitive multiplier keeps all pricing methods aligned.
As you adjust it:
Prices update live
Every size and method stays in sync
You instantly see how changes ripple across your work
No recalculating. No restarting. No mental gymnastics.
The Lab becomes especially powerful once you understand how to adjust your multiplier, which I explain in this guide.
Grounded in reality, always adjustable
The Art Price Lab uses minimum wage and cost-of-living data as a grounding reference, not as a rule.
This:
Makes numbers feel justified instead of arbitrary
Helps you explain prices with confidence
Still keeps you fully in control
Everything is adjustable. Nothing is locked in.
Pricing memory that grows with you
You can save calculations for individual artworks, so pricing doesn’t reset to zero every time a new piece is made.
Over time, this becomes:
A personal pricing history
A confidence-building reference
A way to stop second-guessing past decisions
You’re no longer starting from scratch, you’re building continuity.
Planning tools for sustainable income (Elevate tier)
For artists ready to think beyond single prices, the Elevate tier adds gentle planning tools:
Set income goals (monthly, quarterly, yearly)
Explore multiple ways to reach them based on:
Different sizes
Different pricing methods
Different mixes of work
You can see unit prices per size and understand how production choices affect income, without pressure or shame.
Scenario modeling, not boxing yourself in
Instead of one “right” path, you can:
Compare multiple scenarios side by side
Understand tradeoffs clearly
Choose what fits their energy, time, and capacity
Plans are living and editable, not rigid forecasts.
If you’re still deciding which formula fits your work, this guide on square inch vs linear span pricing will help you choose.
Live feedback, total transparency
There’s no “calculate” button.
Prices update instantly as you type, with:
Clear feedback when information is missing
No hidden assumptions
No silent errors
Everything stays visible, understandable, and calm.
Gentle structure, not rigidity
The Art Price Lab guides without forcing.
Nothing is declared “the right answer”
Intuition is respected, not overridden
You stay in control at all times
It supports decision-making without replacing agency.
Start pricing FREE at The Art Price Lab
No more...
Pricing anxiety
Removes panic around naming a price and lowers the emotional charge around money conversations.
Second-guessing and self-doubt
Provides structure behind intuition so you can trust your numbers and stop spiraling.
Feeling unsupported or alone
Feels like a calm, grounded pricing partner, without judgment.
Overthinking and burnout
Eliminates repetitive mental labor and decision fatigue.
Undervaluing work
Makes underpricing visible by showing the real cost of time, materials, and overhead.
Fear of client pushback
Gives you the confidence to stand behind prices that feel explainable and defensible.
Feeling “bad at business”
Pricing is a learnable skill, not a personal flaw.
What makes The Art Price Lab different
Built by an artist, for artists, it’s grounded in lived experience and emotional safety around money.
It is:
Educational, not prescriptive
Supportive, not extractive
Grounded in reality, not hype
It does not promise income.
It does not guarantee outcomes.
It does not override intuition.
What it does offer is clarity, so you can make informed decisions and keep creating.
You Don’t Have to Guess Anymore, Start Free With The Art Price Lab
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The Art Price Lab
An easy-to-use art pricing tool that helps artists at every stage calculate fair prices, compare methods, and grow with confidence, from first sale to full-time practice. #btn-1768599138548 { border-color: #2c2c2c; border-radius: 0px; color: #ffffff; background-color: #2c2c2c; } #btn-1768599138548.btn--outline { background: transparent; color: #2c2c2c; } START FREE .social-icons--1600295468756 .social-icons__icons { justify-content: } .social-icons--1600295468756 .social-icons__icon { color: !important; } .social-icons--1600295468756.social-icons--round .social-icons__icon { background-color: #2c2c2c; } .social-icons--1600295468756.social-icons--square .social-icons__icon { background-color: #2c2c2c; } @media (min-width: 768px) { .social-icons--1600295468756 .social-icons__icons { justify-content: } } .social-icons--1600295468756 { text-align: center; } .social-icons--1600295468756 .social-icons__icons { justify-content: center; } .social-icons--1600295468756 .social-icons__heading { color: ; }
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#section-1697129341517 .section__overlay { position: absolute; width: 100%; height: 100%; left: 0; top: 0; background-color: ; } #section-1697129341517 .sizer { padding-top: 40px; padding-bottom: 40px; } #section-1697129341517 .container { max-width: calc(1260px + 10px + 10px); padding-right: 10px; padding-left: 10px; } #section-1697129341517 .row { } #section-1697129341517 .container--full { width: 100%; max-width: calc(100% + 10px + 10px); } @media (min-width: 768px) { #section-1697129341517 .sizer { padding-top: 80px; padding-bottom: 10px; } #section-1697129341517 .container { max-width: calc(1260px + 40px + 40px); padding-right: 40px; padding-left: 40px; } #section-1697129341517 .container--full { max-width: calc(100% + 40px + 40px); } } /* flush setting */ /* margin settings */ #block-1697129341517_0, [data-slick-id="1697129341517_0"] { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1697129341517_0 .block, [data-slick-id="1697129341517_0"] .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 20px; padding: 20px; /* mobile padding overrides */ padding-top: 30px; padding-right: 30px; padding-bottom: 10px; padding-left: 30px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1697129341517_0, [data-slick-id="1697129341517_0"] { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1697129341517_0 .block, [data-slick-id="1697129341517_0"] .block { /* default padding for desktop */ padding: 30px; /* desktop padding overrides */ padding-top: 0px; padding-right: 30px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1697129341517_0, [data-slick-id="1697129341517_0"] { text-align: center; } } #block-1577982541036_0 .btn { margin-top: 1rem; }
Cassidy Austin
I help artists simplify the messy parts of sharing and selling their work so they can stop second-guessing and build something sustainable.
Clarity, structure, and support, without pressure to become someone you’re not. /* flush setting */ #block-1697129511024, [data-slick-id="1697129511024"] { padding: 0; } /* margin settings */ #block-1697129511024, [data-slick-id="1697129511024"] { margin-top: 20px; margin-right: 20px; margin-bottom: 20px; margin-left: 20px; } #block-1697129511024 .block, [data-slick-id="1697129511024"] .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ background-color: #ffffff; /* default padding for mobile */ padding: 20px; padding: 20px; padding: 20px; /* mobile padding overrides */ padding-top: 30px; padding-right: 30px; padding-bottom: 30px; padding-left: 30px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1697129511024, [data-slick-id="1697129511024"] { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1697129511024 .block, [data-slick-id="1697129511024"] .block { /* default padding for desktop */ padding: 30px; padding: 30px; /* desktop padding overrides */ padding-top: 50px; padding-right: 55px; padding-bottom: 50px; padding-left: 55px; } } /* mobile text align */ @media (max-width: 767px) { #block-1697129511024, [data-slick-id="1697129511024"] { text-align: center; } } #block-1697129511024 .form-btn { border-color: #2c2c2c; border-radius: 0px; background: #2c2c2c; color: #ffffff; } #block-1697129511024 .btn--outline { color: #2c2c2c; background: transparent; } #block-1697129511024 .disclaimer-text { font-size: 16px; margin-top: 1.25rem; margin-bottom: 0; color: #888; }
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