Pick one of 40 short-form video formats built for working artists, tell it which piece it is about, and get a complete kit: three hooks, a word-for-word script, a shot-by-shot filming plan, and a caption, all written in your voice, to the people who buy art.
7 days free. No card. Cancel anytime.
You made the work. You priced it. And then you open Instagram and freeze, because knowing what to say about your art is a completely different skill than making it. Most artists post less than they want to, not from laziness, but because every post starts from zero.
Timelapses, reveals, price questions, collector stories. Each one is a proven short-form structure adapted for artists who sell, filterable by how camera-shy you are.
Every kit speaks to the people who buy and love art. No 'artist tips', no shop talk, no sounding like a marketing course. Hard rules, enforced on every generation.
Your artwork's story interview feeds the writing. The more you tell the Lab about a piece, the more the kit sounds like you on your best day.
No 'link in bio, buy now' energy. Kits close on a real question or a quiet door, the way art actually sells.
Tap any post on your Launch Calendar and it becomes a kit. The kit's shot plan merges into that artwork's shot list. Nothing lives on an island.
90 studio-tested shot ideas, camera techniques in plain language, and a tracked per-artwork shot list, so 'what do I even film?' is never the blocker.
How it works
Filter by topic, by who the post is for, or by camera comfort. 22 of the 40 never need your face on screen.
Choose the artwork and add a detail if you like, or tap one of 100 post idea sparks when you are blank.
Read the script, follow the shot plan, paste the caption. A healthy-week meter shows which audiences you have fed.
That is the whole fight, and it is fought on every generation: banned cliches, no em dashes, no hype words, your own phrasing pulled from your story interviews, and a rewrite pass whenever a rule is broken. You should only need to change two words, and that edit makes it fully yours.
More than half the formats need no face and no voice: timelapses, reveals, packing rituals, mockups. Filter to 'never on camera' and you will still never run out.
Creator includes 15 a month, Pro includes 45, and they refill on your billing date. The free trial includes 3 full kits so you can feel it before you pay.
One lab for pricing, planning, and showing up
7 days free. No card. Cancel anytime.