Launch Calendar maps the teasers, stories, reminders, and follow-up around your release date, so you can stay visible, sell your work, and still have energy for the studio.
Start your free 7-day trial, then build your next art release plan before another launch gets pushed to “whenever I have time.”
7 days free. No card. Cancel anytime.
Built for working artists who want a plan, not another content treadmill.
You finish a new body of work... then the release date gets close and promotion becomes a last-minute scramble.
You post once, promise yourself you'll “show up more,” then disappear back into the studio because figuring out what to say every day takes more energy than it should.
The problem isn't that you don't care about selling your work. You just shouldn't have to reinvent your promotion plan every time you have something new to share.
Why Launch Calendar exists
Launch Calendar was built around a simple observation: artists don't need more pressure to “post every day.” They need a calm, repeatable way to share a release before, during, and after it goes live, without keeping the whole plan in their heads.
That's why every calendar starts with your date, your pace, and the work you're actually preparing to share.
The old way
Wait until your work is almost ready, try to think of something to post, share in a rush, then go quiet.
The Launch Calendar way
Choose your release date once, get a paced plan for what to share, and adjust it when studio life changes.
You don't need to be “better at social media.” You need a plan that doesn't ask you to hold every moving piece in your head.
How it works
Add the date you want to announce, open, restock, or release your work.
Launch Calendar maps the teasers, process stories, artwork reveals, sale reminders, and follow-up into a simple day-by-day plan.
If a piece takes longer, life gets busy, or your date moves, shift it, then let the calendar adjust the rest around you.
Start with the day you want to sell, announce, restock, or reveal your work.
Know when to tease, tell the story behind the work, reveal pieces, remind collectors, and follow up after the release.
Spread promotion across the release so you stay visible without turning every studio day into a marketing day.
Change one date when plans shift, and the rest of the plan adjusts with it.
Start with one date. Leave with a clear plan for what to share before, during, and after your release.
No card required. Cancel anytime.
In a few minutes
Add your promotion or release date.
Next
See the key moments to share, before, during, and after the sale.
As you go
Follow the plan one day at a time, then move it when your studio schedule changes.
No complicated setup. No pressure to post more than your capacity allows.
Try Launch Calendar for 7 days, no card required.
If it doesn't make your next release feel clearer and lighter, cancel before your trial ends. No awkward email. No pressure to keep going.
No. Launch Calendar gives you the timing and the purpose of each post, not canned language. You decide what to say, which work to share, and how it sounds.
Move your release date, and the calendar shifts the surrounding plan with it. You don't have to rebuild everything because one part of studio life changed.
No. The point isn't to create more content for the sake of it. It's to space your sharing in a way that keeps collectors connected to the work, without draining you between releases.
Use it for original-work releases, print drops, restocks, open studios, commissions, exhibitions, seasonal sales, and any moment you want people to know your work is available.
You can keep trying to remember what to post when a release gets close... and keep carrying the promotion plan in your head.
Your next release deserves more than a last-minute post.
Make the plan now, then let it carry the promotion for you.
7 days free. No card. Cancel anytime.
One lab for pricing, planning, and showing up